Toyota

New York City - 2024

We collaborated with Toyota and @simonsits to create a heartwarming campaign during Toyota's 2024 December Sales Event.

The project highlights the story of Bo, an NYC shelter dog, as he embarks on a journey from the shelter to his foster family in the 2025 Toyota Camry SE.

Through storytelling and authentic moments, the campaign aligned Toyota’s message of connection and care with a cause that matters.

Close-up of a black Toyota car with the Toyota logo on the front hood, parked on a city street with buildings and trees in the background.
Low-angle view of a brick apartment building against a blue sky, with windows and air conditioning units visible.
City skyline with various tall skyscrapers, including the Empire State Building, under a clear sky.
Person driving a vehicle, holding the steering wheel with both hands, dashboard and rearview mirror visible, sunlight coming through the windshield.
A woman kneeling on a sidewalk feeding a dog in a park with trees and blue sky in the background.
A dog with a black and white coat, sitting in the back seat of a car, looking at the camera. The interior of the car has pink and black seats, and sunlight is streaming through the window.
Interior view of a Toyota vehicle's dashboard, steering wheel, and infotainment screen with a red dashboard accent.
A woman stands next to an open car door in front of a pet adoption center.
A dog wearing a green and black striped hoodie walking on a wooden floor inside a store, with the owner holding its leash.
A woman with dark hair, wearing a navy blue jacket, steps out of a silver car while holding a leash attached to a dog wearing a green striped hoodie. The car has its rear door open, revealing red and black interior. The scene is outdoors on a city street lined with parked cars, trees with green and autumn-colored leaves, and a building in the background.
Two people kneel beside a dog on a leash in a park, with autumn trees and city buildings in the background.
A woman walking a dog on a leash in front of a silver car on a street with autumn trees.
A woman with dark hair and wearing a blue jacket is petting a dog with black and white fur wearing a green and black striped sweater in an urban setting with buildings in the background.
Young woman with long brown hair, wearing a dark jacket and black pants, walks in a park on a sunny autumn day, carrying a black leash in her hand, with trees and colorful fall foliage in the background.
A person reaching into the back seat of a vehicle to touch the air vent, with a dog nearby looking in that direction.
A person pressing a button inside a car, near the dashboard and a large display screen.
Dog in a green and gray striped sweater looking at its reflection in a shiny orange-colored elevator door.
A person taking a photo of a dog sitting on a sidewalk in a park with trees and autumn leaves, wearing a green and black jacket.
A silver sedan car parked on an outdoor rooftop parking lot with a chain-link fence and city skyline in the background.
People gently petting a black and white puppy outdoors on a sunny day.